Google Ads Australia is great for intent-based searches. Think "plumber near me" or "best café in Melbourne" — when someone’s ready to buy, Google puts your offer right in front of them. On the other hand, Facebook Ads Australia (aka Meta Ads Australia) excels at discovery. It’s ideal for brand awareness, retargeting, and visual storytelling.
When it comes to digital advertising cost in Australia, both platforms can be effective — if you know your audience. Paid media in Australia works best when there’s a smart strategy behind it, not just boosted posts or guesswork.
At Content Mundo, we help businesses navigate the online advertising Australia landscape with clarity. Whether it’s Google, Meta, or both — we focus on what actually drives growth for your unique goals.
